Once upon a time, there was an entrepreneur who created a unique tool to remove mud and other debris from muddy shoes. The product was perfect for farmers, hunters and all people who love the outdoors but just didn’t love what they brought inside with them. The...
Retail print stores have their uses, but NEVER if you’re looking for an experienced printer. An experienced printer WANTS to make sure you understand what’s going to be produced before it goes into production. Retail printing is convenient, but the price you pay is...
As I look back over my marketing career, one of the most successful campaigns I ever managed was when we asked farmers if we could give them a hand…a glove actually. The direct mail program was designed to get Roundup Ready® corn on farms where we didn’t sell any seed...
“It’s a slow trip to the trash can, the slower the trip—the better.” That’s what one of my Journalism professors told me about producing a newsletter, magazine or brochure. The slower the trip meant that they saved it long enough to read it. I learned to accept that...
Every small business needs some basic marketing materials to communicate their products, services, and culture to potential customers. Your business may have some of these 5 essential marketing items already, but do they match? Is your business branding consistent...
There are many different raster image file types to choose from for your projects, but which is the right one for your needs? Raster Images First, we’ll explain what exactly a raster image is. A raster graphics image is a dot matrix data structure, usually in...
Brand Consistency is not just a buzzword that is thrown around in marketing. It is a real concept, and is extremely important in developing an identity for a brand. To understand why consistent branding is important, you must first look at what good branding is to...
Promotional Products might be easy to overlook when considering an advertising budget, but as consumer studies show, promotional products have a more personal and lasting connection to consumers than traditional advertising methods. Below are 10 numbers from the PPAI...
No Automated Answering Service Here. Just Highly Qualified Customer Service Representatives. Ready to Answer Your Questions. With more and more companies moving to automated attendant phone systems, it seems like we are FORCING people to communicate in less personal...
Have high impact print, not high cost print. With so many options available in today’s print market, knowing what is a worthwhile investment can be difficult. Printing will always have a latest and greatest ready to deplete your budget quickly. You can achieve the...
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