As I look back over my marketing career, one of the most successful campaigns I ever managed was when we asked farmers if we could give them a hand…a glove actually. The direct mail program was designed to get Roundup Ready® corn on farms where we didn’t sell any seed...
“It’s a slow trip to the trash can, the slower the trip—the better.” That’s what one of my Journalism professors told me about producing a newsletter, magazine or brochure. The slower the trip meant that they saved it long enough to read it. I learned to accept that...
Every small business needs some basic marketing materials to communicate their products, services, and culture to potential customers. Your business may have some of these 5 essential marketing items already, but do they match? Is your business branding consistent...
There are many different raster image file types to choose from for your projects, but which is the right one for your needs? Raster Images First, we’ll explain what exactly a raster image is. A raster graphics image is a dot matrix data structure, usually in...
Brand Consistency is not just a buzzword that is thrown around in marketing. It is a real concept, and is extremely important in developing an identity for a brand. To understand why consistent branding is important, you must first look at what good branding is to...
Promotional Products might be easy to overlook when considering an advertising budget, but as consumer studies show, promotional products have a more personal and lasting connection to consumers than traditional advertising methods. Below are 10 numbers from the PPAI...
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